Executive Speakers
Dave Bradley
President of PBS Systems
Executive Host, Dealer Conference
Lynn McNeill
Senior Vice President
Executive Speaker
Shelly Scott
VP of Business Communications
Business Communications | Executive Conference Host
Chris Bradley
VP Software & Services
Development | Executive Speaker & Future Technology Host
Dan Beaton
VP of Software
Development | Executive Speaker & Future Technology Host
Session Facilitators & Product Experts
Our dedicated team at Dealer Conference 2026 is committed to delivering a successful and enriching networking event. Backed by hands-on automotive industry experience and extensive technical knowledge, our presenters bring a unique blend of dealership operations insight, software expertise, and training.
We’re here to support you and make sure you get the most out of Conference.
Wade Sharp
Enablement Manager, Fixed Ops
Service Facilitator
An automotive whisperer-turned-software maestro, Wade has over 20 years of experience as a Red Seal Journeyman Technician, he holds a business degree with a focus on Automotive Management. An inspiring speaker with technical expertise, managerial insights, and user-friendly solutions, Wade is dedicated to enhancing our DMS’s service department usability and empowering professionals across the field.
Davin Lindholm
Team Lead, Software Consulting
Service
Facilitator
Detail-driven and process-focused, Davin thrives on identifying friction points and streamlining operations. As a champion for customers, he optimizes systems for efficiency and consistency. Always looking for smarter solutions, Davin strives for smooth service delivery and continuous operational improvement through structure, insight, and overall experience culminating in increased efficiency and profitability.
Justin Yang
Dealer Engagement Specialist, Sales
Sales Facilitator
People-focused and practically minded, Justin brings a background in automotive sales operations and customer experience to his work with dealerships. He uses that hands-on perspective to help dealer partners navigate their sales processes and make the most of what PBS has to offer.
Ronald du Bourg
Product Marketing Manager, Fixed Ops
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Parts Facilitator
Detail-oriented and dealership-driven, Ronald leverages his hands-on experience in inventory management and fixed operations to improve efficiency across departments. With a strong focus on process optimization, he identifies bottlenecks and implements practical solutions that simplify daily workflows. Passionate about continuous improvement, Ronald aims to make dealership operations smoother, smarter, and more effective for both staff and customers.
Kristen Josey
Dealer Engagement Specialist, Parts
Parts Facilitator
Kristen is curious and process-driven, focused on helping teams work smarter by unlocking more value from the systems they already use. She brings a practical, results-focused approach to parts operations, combining operational insight with automotive and inventory experience to streamline workflows, improve accuracy, and get more from their DMS.
Brandon Li
Product Owner
Sales Facilitator
Brandon’s proactive approach and strategic vision make him an invaluable team member. With nearly 8 years of experience on PBS Systems’ development team, Brandon brings a wealth of expertise in the automotive industry. Brandon’s passion is demonstrated through his ability to guide teams in streamlining processes, fostering collaboration among cross-functional teams, and staying current with industry trends.
Sandro Ocampo
Team Lead, Dealer Training & Optimization
Parts Facilitator
Sandro has been with PBS for 8 years and is one of the team leads for DTO. Hailing from the Philippines, he often reminisces about the warm weather while navigating winters in Calgary. Known for his encyclopedic knowledge of the software, Sandro is widely recognized across the company as the go-to expert for all things parts. His expertise in parts operations has made him a trusted specialist and a familiar face to many PBS users.
Tyler Simonet-Yurystowski
Team Lead, Dealer Training & Optimization
Accounting Facilitator
With over 7 years at PBS and more than a decade in the automotive industry, Tyler brings a strong background in fixed operations, spanning both parts and service. He recently transitioned into an accounting-focused role, combining his hands-on dealership experience with a deep understanding of operational workflows. Tyler’s well-rounded perspective helps bridge the gap between departments and support clients with practical, effective solutions.
David MacMillan
Director, Product Marketing & Enablement
Fixed Ops Facilitator
David has over 25 years of experience in parts and service, including 13 years at PBS. He can help customers maximize their use of v10 for fixed ops departments, and this Masterclass is an excellent chance to work with David to boost profits and enhance customer experience.
Vinny McAuley
Product Marketing Manager, Sales & Accounting
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Sales & CRM Facilitator
With a strong customer focus and a passion for mentorship, Vinny brings nearly a decade of experience in the automotive industry. His long history of rugby coaching has shaped a deep belief in collaboration and teamwork. Passionate about developing people, Vinny drives performance through strategic insight and a hands-on, team-first approach.
Tony Hatfield
Manager, Customer Experience
Accounting Facilitator
Tony brings over 13 years of experience in the DMS industry with PBS Systems, alongside extensive experience as a Conference presenter and organizer.
He spent his first decade at PBS as a software developer, where he led the Accounting Development team. In 2023, he transitioned into the role of Customer Experience Manager, where he focuses on continuously improving customer experience across PBS.