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Dealer Conference Content

Explore the content available at this year’s Conference.

We’re just getting started - see it all live at Conference.*
*Please note that topics are subject to change as v10 evolves.
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Executive Speakers

Dave Bradley

President of PBS Systems

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Executive Host,  Dealer Conference

Shelly Scott

Vice President

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Business Communications | Conference Host

Chris Bradley

VP Software & Services

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Executive Speaker & Future Technology Host

Dan Beaton

VP of Software

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Development | Executive Speaker & Future Technology Host

Female Lecturer

Session Facilitators & Product Experts

Our dedicated team at Dealer Conference 2026 is committed to delivering a successful and enriching networking event. Backed by hands-on automotive industry experience and extensive technical knowledge, our presenters bring a unique blend of dealership operations insight, software expertise, and training.  

We’re here to support you and make sure you get the most out of Conference.

Wade Sharp

Product Enablement Manager

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Service Facilitator

An automotive whisperer-turned-software maestro, Wade has over 20 years of experience as a Red Seal Journeyman Technician, he holds a business degree with a focus on Automotive Management. An inspiring speaker with technical expertise, managerial insights, and user-friendly solutions, Wade is dedicated to enhancing our DMS’s service department usability and empowering professionals across the field. 

Davin Lindholm

Team Lead, Software Consulting 

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Service 

Facilitator

Detail-driven and process-focused, Davin thrives on identifying friction points and streamlining operations. As a champion for customers, he optimizes systems for efficiency and consistency. Always looking for smarter solutions, Davin strives for smooth service delivery and continuous operational improvement through structure, insight, and overall experience culminating in increased efficiency and profitability. 

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Laura Kovacic

Product Marketing & Enablement Manager

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Accounting & Sales Facilitator

In today's rapidly evolving business landscape, effective leadership and exceptional customer service are crucial components for the success of any organization. Laura infuses enthusiasm and knowledge into every task, while leveraging her management and leadership skills to inspire her team and drive exceptional customer experiences.

Laura Bond

Dealer Engagement

Specialist 

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Accounting Facilitator

Laura’s bubbly, charismatic energy brings a fresh perspective to accounting topics. She may be a familiar face from our PBS regional workshops or webinars held throughout the year. Long Beach also marks her fifth time taking the stage as an accounting presenter, where she’s excited to share the latest enhancements in v10. 

Justin Yang

Dealer Engagement Specialist 

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Sales Facilitator

People-focused and practically minded, Justin brings a background in automotive sales operations and customer experience to his work with dealerships. He uses that hands-on perspective to help dealer partners navigate their sales processes and make the most of what PBS has to offer. 

Ronald du Bourg

Product Marketing Manager

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Parts Facilitator

Detail-oriented and dealership-driven, Ronald leverages his hands-on experience in inventory management and fixed operations to improve efficiency across departments. With a strong focus on process optimization, he identifies bottlenecks and implements practical solutions that simplify daily workflows. Passionate about continuous improvement, Ronald aims to make dealership operations smoother, smarter, and more effective for both staff and customers.

Kristen Josey

Dealer Engagement Specialist

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Parts Facilitator

Kristen is curious and process-driven, focused on helping teams work smarter by unlocking more value from the systems they already use. She brings a practical, results-focused approach to parts operations, combining operational insight with automotive and inventory experience to streamline workflows, improve accuracy, and get more from their DMS.

Brandon Li

Product Owner 

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Sales Facilitator

Brandon’s proactive approach and strategic vision make him an invaluable team member. With nearly 8 years of experience on PBS Systems’ development team, Brandon brings a wealth of expertise in the automotive industry. Brandon’s passion is demonstrated through his ability to guide teams in streamlining processes, fostering collaboration among cross-functional teams, and staying current with industry trends.

Sandro Ocampo

Team Lead, Dealer Training & Optimization

Sandro

Parts Facilitator

Sandro has been with PBS for 8 years and is one of the team leads for DTO. Hailing from the Philippines, he often reminisces about the warm weather while navigating winters in Calgary. Known for his encyclopedic knowledge of the software, Sandro is widely recognized across the company as the go-to expert for all things parts. His expertise in parts operations has made him a trusted specialist and a familiar face to many PBS users.

Tyler Simonet-Yurystowski

Team Lead, Dealer Training & Optimization

Tyler

Accounting Facilitator

With over 7 years at PBS and more than a decade in the automotive industry, Tyler brings a strong background in fixed operations, spanning both parts and service. He recently transitioned into an accounting-focused role, combining his hands-on dealership experience with a deep understanding of operational workflows. Tyler’s well-rounded perspective helps bridge the gap between departments and support clients with practical, effective solutions. 

David MacMillan

Director, Product Marketing & Enablement

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Fixed Ops Facilitator

David has over 25 years of experience in parts and service, including 12 years at PBS. He can help customers maximize their use of v10 for fixed ops departments, and this Masterclass is an excellent chance to work with David to boost profits and enhance customer experience. 

Vinny McAuley

Product Marketing Manager

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Sales & CRM Facilitator

With a strong customer focus and a passion for mentorship, Vinny brings nearly a decade of experience in the automotive industry. His long history of rugby coaching has shaped a deep belief in collaboration and teamwork. Passionate about developing people, Vinny drives performance through strategic insight and a hands-on, team-first approach. 

Dealer Conference Sessions

The Conference Sessions will include software content developed and released in the 12 months prior to Dealer Conference as well as a look into the projects we are working on now, for release in late 2025 or 2026.  Because of this, topics and session descriptions will be updated here regularly as we evolve v10. 

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The foundation of accounting remains the same, but efficiency-driven improvements are shaping the future of the department. In this year’s accounting breakout sessions, discover how small but mighty developments in v10 can help your team thrive.  

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Parts is about more than just ordering, receiving, and shipping – it’s about optimizing fixed ops processes to meet your dealership’s parts needs. Learn how to leverage various software features to maximize output while retaining inventory accuracy. 

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Sharpen your v10 tools to keep your sales professionals focused on what matters most – selling cars. By delivering a seamless experience for every customer, you’ll maintain a smooth sales cycle from one purchase to the next. Our sales breakout sessions will equip you with the best strategies to keep your dealership top of mind.  

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Develop process-focused strategies to drive revenue and provide a consistent customer experience. Led by presenters with over 30 years of dealership service experience, these breakout sessions will highlight industry best practices and showcase how service managers are handling market challenges with v10.  

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