
Dealer Conference Content
Explore the content available at this year’s Conference.
Analytics
BDC
Data Detox: Clean Database Strategies
A powerful DMS/CRM is only as reliable as the information within it.
Dive into database hygiene with our specialists! Discover actionable strategies and features like Data Clean and Bulk Merge to prevent and fix bad data. This session will help you drive sales, streamline workflows, and enhance customer experience, whether you're a data novice or a seasoned administrator.
Data Detox: Clean Database Strategies
Data Cleaning
Optimized Data Mining
Data Merging
Presenter(s)


Power Up: v10.20 to v10.23 in 45 Minutes > Sales
Haven't updated your software in two years? This crash course session is for you. Think of it as a highlight reel: quick, focused, and practical.
In just 45 minutes, we'll give you a clear, concise overview of the most impactful updates (releases) in v10 for Sales. You’ll walk away with a better understanding of what's new, why it matters, and what to expect with your next transition - all in a jargon-free environment.
Power Up: v10.20 to v10.23 in 45 Minutes > Sales
Updating v10
See What’s New
Ease Software Transition
Presenter(s)


Power Up: v10.20 to v10.23 in 45 minutes > Service
Haven't updated your software in two years? Worried about the impact of a transition?
In just 45 minutes, we'll give you a clear, concise overview of the most impactful updates (releases) and enhancements in v10 for Service. You’ll walk away with a better understanding of what's new, why it matters, and what to expect with your upcoming transition - all in a jargon-free environment.
Power Up: v10.20 to v10.23 in 45 minutes > Service
Updating v10
See What’s New
Ease Software Transition
Presenter(s)


v10 Parts App Debut: Scan, Receipt, Pick—And Beyond
This session will provide an exclusive preview of the new Parts App! Simplify order fulfillment and track deliveries from start to finish. Share your feedback on the app features to influence future developments.
v10 Parts App Debut: Scan, Receipt, Pick—And Beyond
New Parts App Preview
Streamline Parts Workflow
Requesting Customer Feedback
Presenter(s)


AI Decoded: What It Really Means for Your DMS
AI is everywhere, but what does it mean for your DMS? In this session, we’ll explain how we define AI within our software, cutting through the hype to show where it truly adds value in dealership operations. Hear what we’ve tested, what we’ve passed on, and the direction we are taking in the future.
AI Decoded: What It Really Means for Your DMS
AI in Automotive Retail
Demystifying AI
What's Next?
Presenter(s)

From Quote to Delivery: Streamlined Tools for a More Profitable Deal
Sales don’t stop at the quote. This session introduces updates that give your team more flexibility to upsell warranties, insurance, and accessories after the initial price talk. We’ll cover changes to the sales workflow, menu package enhancements, and customizable features like Global Form Printing to help you boost profitability from quote to delivery.
From Quote to Delivery: Streamlined Tools for a More Profitable Deal
Back Office Upselling
*NEW* Product Enhancements
Menu Package Presentation
Presenter(s)


Next-Level Visibility: Mastering Service Velocity & Tech Performance in v10
Explore innovative service reporting in v10 that brings clarity to every corner of your operations in real time. Translate key performance metrics into dollars, measure impact, and refine your processes using advanced data insights.
Next-Level Visibility: Mastering Service Velocity & Tech Performance in v10
Department Analytics
Management Reporting
NEW Service Velocity Dashboard
NEW Tech Performance Dashboard
Presenter(s)


From Day One to Done Right: Streamlining New Hire Success
Simplify employee onboarding with proven strategies. Create a smooth, consistent experience across all departments to boost team morale, minimize disruption, and quickly set staff up for success.
From Day One to Done Right: Streamlining New Hire Success
NEW Employee Onboarding
NEW Automate v10 training
Simplifying Setup
Presenter(s)


Quick Tips for Daily Parts Processes
Discover time savers for your parts department. Manage priorities and ensure effective payment processes with optimal parts workflows to keep your team on course, focused, and efficient.
Quick Tips for Daily Parts Processes
Transaction Workflow
Time Saving Tips
*Process Improvement
Presenter(s)


Streamlining Ops for a More Modern Customer Experience
From booking lines to parts shipping, automation is doing more than ever. This session explores how managerial setups such as Auto Validate/Ship, Op Code setups, and Add Work Request workflows drive automation to reduce errors, accelerate service, and enhance customer experience. Discover how these updates support seasonal maintenance, web-based menus, and smarter selling.
Streamlining Ops for a More Modern Customer Experience
Fixed Ops Workflow
Automation
Enhanced Customer Experience
Presenter(s)


Empowering Teams to Act FAST With Streamlined Notifications
Missing notifications? We’ve got the fix. Our redesigned v10 notifications keep things organized by department and read status, now staying visible for days. Customize how you receive, pin, or snooze alerts, so nothing slips through the cracks. Plus, get a refresher on v10 Chat as a quick, efficient way to stay connected across departments without leaving your desk.
Empowering Teams to Act FAST With Streamlined Notifications
*NEW* v10 Notification
Internal Communication
Authorizations
Presenter(s)


Automating Parts Source and Supply Setups
Get more out of your inventory strategy by mastering Source Management. This session will discuss Parts Sources as a categorization method and using Price Codes to track profitability. When sourcing and supplier setups work together, your parts department gains clarity, consistency, and greater financial control.
Automating Parts Source and Supply Setups
Source Management
Parts Categorization
Reviewing Setups
Presenter(s)


BDC 360: Tracking, Optimizing, and Elevating Service Operations
Using Service BDC in v10? This one is for you. Dive into our new dashboard page designed to track show rates, appointment value, and BDC effectiveness. See how your team's follow-ups are driving results and adding to your bottom line.
BDC 360: Tracking, Optimizing, and Elevating Service Operations
NEW Service BDC Dashboard
Tracking BDC Effectiveness
Optimizing Shop Load
Presenter(s)


Getting Service Customer Commitments: Create a Process from CRM to Pre-Payments
Let's talk about Fixed Ops Deposits. This session is your chance to share feedback on the feature and help us shape future developments. Let us know how you are using it to process, track, and manage deposits in order to build solutions that work better for your team.
Getting Service Customer Commitments: Create a Process from CRM to Pre-Payments
Pre-payments Security
Deposits Flexibility
Requesting Dealer Feedback
Presenter(s)


Managing Effective Sales Communications and Follow-ups
Bring your outreach back in-house with the v10 Workplan dashboard. Streamline communication and keep a clear record of customer touchpoints, all from one system. With built-in email and text templates, you'll ensure your team stays consistent, accountable, and fully aligned.
Managing Effective Sales Communications and Follow-ups
Staying Connected
CRM Workflow
Managing Customer Follow-ups
Presenter(s)


Sales App Spotlight
The PBS Sales App provides sales representatives with a convenient, user-friendly extension of the DMS, offering real-time data access and effortless functionality to enhance productivity. Log customer information into v10 while away from the showroom through the app, (e.g., while on the lot, during a demo drive) to ensure deal information is not lost. Stay on top of communication and reduce response times! Gain access to customer, vehicle, and deal database information from any mobile device to be more productive and keep the information updated.
Sales App Spotlight
PBS Sales App
Information Capture
Productivity Booster
Presenter(s)


FOCUS GROUP, Sales: Digital Quotes & Presentations to Convert
Digital Sales Presentations create an interactive, professional buying experience allowing customers to view deal information through a webpage. This empowers buyers and co-buyers to view real-time deal changes and information from anywhere.
This session is not a demonstration; it's a focus group designed to get your feedback on how to integrate this feature into your existing sales workflow and ultimately convert more deals.
FOCUS GROUP, Sales: Digital Quotes & Presentations to Convert
Feedback Session
Interactive Sales Tool
Limited Seats Available
Online Sales Experience
Presenter(s)


Mastering DSS: Configuration, Workflow, and Optimization
Discover the benefits of the Digital Service Suite (DSS) and how it supports several stages of the fixed ops workflow. Get an overview of DSS features and demonstrations to see how it enhances customer experience, increases sales, and improves shop efficiency. Whether you have DSS or not, this session will help you better understand and maximize its benefits.
Mastering DSS: Configuration, Workflow, and Optimization
Online Scheduling
Staff Notifications
Digital Work Approvals
Online Payments
Presenter(s)


Power Up: v10.20 to v10.23 in 45 minutes > Parts
Haven't updated your software in two years? Worried about the impact of a transition?
In just 45 minutes, we'll give you a clear, concise overview of the most impactful updates (releases) and enhancements in v10 for Parts. You’ll walk away with a better understanding of what's new, why it matters, and what to expect with your upcoming transition - all in a jargon-free environment.
Power Up: v10.20 to v10.23 in 45 minutes > Parts
Updating v10
See What’s New
Ease Software Transition
Presenter(s)


Enterprise (Group) Dashboards & Analytics
Dive into enterprise-level analytics and make data-driven decisions with confidence. Find out how a divisional, multi-store dealership can optimize operations, enhance customer experience, and drive growth with expert strategies and tools.
Enterprise (Group) Dashboards & Analytics
Multi-Store Reporting
Group Level Analytics
Workflow Optimization
Presenter(s)


Elevate Your AP Processing
Streamline accounts payable processes with our brand-new automation tools. Simplify invoice processing and reduce manual work while improving accuracy to save time as AI does the heavy lifting.
Elevate Your AP Processing
Payables Automation
AI Invoice Processing
Workflow Improvement
Presenter(s)


Taking Income Statements Beyond the Basics
Dive deeper into your dealership's financials with the Income Statement and Financial Analytics pages. We'll show you how to break down the numbers in detail to support your fellow managers. Our 10.23 utility streamlines the setup, so getting started is easier than ever.
Taking Income Statements Beyond the Basics
Conference 2024 Enhancements
Dashboard Optimization
Income Statement
Presenter(s)


Smart Scheduling, Smarter Service
Your customers deserve the best. That's why we've redesigned v10 Web Appointments - to make online booking easier, more accurate, and aligned with how customers prefer to schedule service. Developed with dealer feedback in mind, this update enhances the experience for your team and your clients.
Smart Scheduling, Smarter Service
Redesigned Web Appointments
Service Scheduling
Online Service Experience
Presenter(s)


Smarter Management of Vehicle Inventory
Unlock the potential of your vehicle inventory with our updated vehicle file options. Our new enhanced vehicle pricing, Make Ready improvements, and reconditioning changes will help you get vehicles on the lot sooner and sold faster, saving precious time while multiplying your bottom line.
Smarter Management of Vehicle Inventory
NEW Enhanced Vehicle Pricing
Reconditioning
Make Ready
Presenter(s)


Boost Parts Sales with Smart SOP Workflows & Reporting Insights
Find out how to use Parts Sales Reporting and SOP tracking to boost parts sales and stay on top of customer interactions. Automate outreach with the SOP plugin, quote follow-ups, and invoice campaigns, allowing you to close more sales. With detailed reporting on each feature, you can measure impact and refine your strategy.
Boost Parts Sales with Smart SOP Workflows & Reporting Insights
Special Order Parts
Parts Sales Analytics
Customer Follow-up
BDC
Presenter(s)


Don’t Get Caught Off Guard During the Sales Delivery Process
Build stronger connections with our Workplan Calendar. Keep customers engaged and empower your team to give flawless meetings and on-time deliveries.
Don’t Get Caught Off Guard During the Sales Delivery Process
Showroom/F&I Appointments
Delivery Workflow
Management Tools
Presenter(s)


Data Mining to Drive New Leads
First impressions matter, and in sales, it starts with your leads. Discover how to assign, track, and follow up on every opportunity using our refreshed Lead Analysis Dashboard, lead rules, and data mining strategies. Gain all the knowledge you need to work smarter and transform leads into loyal customers.
Data Mining to Drive New Leads
Redesigned Leads Analysis
Advanced eLead Assignment
Data Mining
Presenter(s)


Realizing Returns
Swiftly managing warranty claims, cores, and returns is essential to dealership prosperity. Get an inside look at the systems and tools that power effective and profitable return processes.
Realizing Returns
Warranty Parts Management
Tracking the Dollars
Refined Workflow
Presenter(s)


Connected Parts Inventory: Tracking Divisional Inventory Transfers
Managing parts across stores? This session is for you. Leverage the Enterprise Parts Locator and Divisional Transfer features to monitor and move inventory across your division. Improve fill rates, reduce unnecessary orders, and keep customers happy no matter where the sale happens.
Connected Parts Inventory: Tracking Divisional Inventory Transfers
Multi-store Parts Transfers
Group Parts Locator
Group Dealer to Dealer Sales
Presenter(s)


Lean Inventory, Strong Margins: The Art of Strategic Stocking
Inventory shouldn't gather dust - or eat into profits. This session covers how to identify, manage, and move aging parts using v10 functionality for analyzing dormant stock. Find ways to track aging by time buckets, isolate dormant inventory, and hit KPIs such as inventory turns with greater precision.
Lean Inventory, Strong Margins: The Art of Strategic Stocking
Aging Parts
Track by Time
Dormant Parts
Presenter(s)


SNEAK PEEK Upgrade in Progress: Reimagined Product Upselling
Find out how we’ve reimagined desking and the upselling of products in sales! Our enhancements will save you time and steps, providing the customer better information to make decisions and sell more! Integrated provider pricing and desking enhancements will streamline your product upselling. Get an exclusive look at the strides we’re taking now and into 2026.
SNEAK PEEK Upgrade in Progress: Reimagined Product Upselling
New v10 Desking Features
Sales Product Selling
Third-Party product pricing
Presenter(s)


Getting Service Customer Commitments: Create a Process from CRM to Pre-Payments
Haven't updated your software in two years? This crash course session is for you. Think of it as a highlight reel: quick, focused, and practical.
In just 45 minutes, we'll give you a clear, concise overview of the most impactful updates (releases) in v10 for Sales. You’ll walk away with a better understanding of what's new, why it matters, and what to expect with your next transition - all in a jargon-free environment.
Getting Service Customer Commitments: Create a Process from CRM to Pre-Payments
Tracking Service Progress
Customer Communications
Pre-Payment Security
Deposits Flexibility
Requesting Customer Feedback
Presenter(s)


Power Up: v10.20 to v10.23 in 45 minutes > Accounting
Haven't updated your software in two years? Worried about the impact of a transition?
In just 45 minutes, we'll give you a clear, concise overview of the most impactful updates (releases) and enhancements in v10 for Accounting. You’ll walk away with a better understanding of what's new, why it matters, and what to expect with your upcoming transition - all in a jargon-free environment.
Power Up: v10.20 to v10.23 in 45 minutes > Accounting
Updating v10
See What’s New
Ease Software Transition
Presenter(s)


FOCUS GROUP Parts in Motion: A First Look at Our New Parts Delivery Workflow
PBS wants your opinion on how the software can help you manage your parts delivery process. We understand scheduling and tracking parts deliveries can be a daily struggle. We have a vision of how the parts delivery process can be managed in v10 and the new Parts App – and your feedback is needed. Be a part of enabling parts departments to better track deliveries every day! Reserve your seat to have your say, as space is limited.
FOCUS GROUP Parts in Motion: A First Look at Our New Parts Delivery Workflow
Parts Delivery
Parts App
Feedback Session
Limited Seating
Presenter(s)


Advanced Analytics for Department Managers
Explore advanced analytics for dealerships. Save time, enhance customer interactions, and outperform the competition with the help of our experts.
Advanced Analytics for Department Managers
Departmental Oversight
Management Reporting
Dealer Discussion
Presenter(s)


v10 Parts App Debut: Scan, Receipt, Pick—and Beyond
In this session, we'll explore how v10 supports outbound parts deliveries and walk you through an exclusive preview of the new parts app, built to simplify order fulfillment and track deliveries from start to finish. At the end of the session, share your feedback on the app to help shape future developments.
v10 Parts App Debut: Scan, Receipt, Pick—and Beyond
NEW Parts Delivery App Preview
Parts Delivery workflow
Requesting Dealer Feedback
Presenter(s)


Closing the Loop: Mastering Make Ready and Due Bills for a Smooth Delivery
Streamline vehicle delivery and eliminate communication breakdowns. Master the updated Make Ready process and Due Bill functionality for a seamless handoff between Sales and Service.
Closing the Loop: Mastering Make Ready and Due Bills for a Smooth Delivery
Optimize Vehicle Get Ready
Internal Service Workflow
Due Bills
Presenter(s)


Unlocking Insights with Sales Reporting and Metrics
Your sales numbers tell a story make sure you're reading it right. In this session, we'll showcase key sales reports that help you measure team performance, track vehicle sales, and identify new opportunities. Get a closer look at the redesigned Business Development Report (BDR), built to give you greater flexibility, sharper insights, and a clearer path to your goals.
Unlocking Insights with Sales Reporting and Metrics
Sales KPI’s
Sales Performance Analysis
NEW Custom Reporting with BDR
Presenter(s)


Level Up Your PBS Skills: 2024 & 2025 Accounting Enhancements
Sometimes it's the little things that make the biggest difference. In this session, we'll highlight a series of exclusive, customer-suggested enhancements - small, time-saving updates that improve daily workflows without overhauling your existing processes. Whether you're new to PBS or a seasoned user, you're bound to pick up something useful.
Level Up Your PBS Skills: 2024 & 2025 Accounting Enhancements
Top Enhancements for Accounting
Time Saving Tips
Presenter(s)


The Digital Service Toolkit: Mobile-Optimized, Personalized, and Ready to Go
Experience the future of digital service with our updated Digital Service Suite. Enjoy a sleek, mobile-optimized UI, dynamic pricing, and customizable notifications, while transforming the service journey with online approvals.
The Digital Service Toolkit: Mobile-Optimized, Personalized, and Ready to Go
Digital Approvals
Electronic Drop-Off
Pictures and Videos
Presenter(s)


Seamless Service: What’s New in Notifications & Online Express Pay
Managing customer payments and internal follow-ups just got easier. This session covers updates to Notification Management and the Online Express Pay dashboard, giving your team better visibility and a smoother service workflow. With less screen-hopping and clearer communication, your service staff can stay focused and deliver a better customer experience.
Seamless Service: What’s New in Notifications & Online Express Pay
Enhanced v10 Notifications
Internal Follow-ups
Express Vehicle Pickup
Presenter(s)


Tips and Tricks to Minimize Inaccurate Departmental Transactions
Learn to resolve issues faster without escalation. Manage and troubleshoot common tasks on your own with key features like stat counts and the new Bank Rec Query.
Tips and Tricks to Minimize Inaccurate Departmental Transactions
Bank Reconciliation Assistance
Accounting Troubleshooting
NEW
Presenter(s)


Invoice Hub 2.0: Redesigned and Better Than Ever
Put the power of payment in your customers' hands. With Invoice Hub, your AR team can direct account customers to a self-serve site where they can download invoices, view statements, and issue payments at their convenience. Explore a refreshed design that's built for efficiency, clarity, and faster paydays.
Invoice Hub 2.0: Redesigned and Better Than Ever
Receivables Self-Service
Invoice Management
Digital AR Payments
Presenter(s)


Modern Payment Strategies: Tracking, ACH, and Surcharging
Get paid faster - without waiting for the customer to arrive. Online Express Pay gives your dealership the power to request and receive payments via email or text, whether it's a sales deposit, service invoice, or parts order. Discover how the OEP dashboard page centralizes all payment requests for greater visibility, smarter follow-up, and seamless tracking.
Modern Payment Strategies: Tracking, ACH, and Surcharging
Tracking Online Payments
NEW ACH Checks
Payment Surcharging
Presenter(s)


We’re just getting started - see it all live at Conference.*
*Please note that topics are subject to change as v10 evolves.

Executive Speakers
Dave Bradley
President of PBS Systems

Executive Host, Dealer Conference
Shelly Scott
Vice President

Business Communications | Conference Host
Chris Bradley
VP Software & Services

Executive Speaker & Future Technology Host
Dan Beaton
VP of Software

Development | Executive Speaker & Future Technology Host

Workshop Facilitators & Product Experts
Our dedicated team at Dealer Conference 2025 is committed to delivering a successful and enriching networking event. Backed by hands-on automotive industry experience and extensive technical knowledge, our presenters bring a unique blend of dealership operations insight, software expertise, and training.
We’re here to support you and make sure you get the most out of Conference.
Wade Sharp
Product Enablement Manager

Service Facilitator
An automotive whisperer-turned-software maestro, Wade has over 20 years of experience as a Red Seal Journeyman Technician, he holds a business degree with a focus on Automotive Management. An inspiring speaker with technical expertise, managerial insights, and user-friendly solutions, Wade is dedicated to enhancing our DMS’s service department usability and empowering professionals across the field.
Davin Lindholm
Team Lead, Software Consulting

Service & Masterclass Facilitator
Detail-driven and process-focused, Davin thrives on identifying friction points and streamlining operations. As a champion for customers, he optimizes systems for efficiency and consistency. Always looking for smarter solutions, Davin strives for smooth service delivery and continuous operational improvement through structure, insight, and overall experience culminating in increased efficiency and profitability.
Adrian Craig
Dealer Engagement Specialist

Parts Facilitator
With over 30 years in the parts industry, Adrian brings the unique perspective of a seasoned parts professional to his role. Adrian has presented at many PBS events, including multiple Dealer Conferences and regional workshops. He looks forward to hosting you in Long Beach!
Jacleen Kueter
E-Learning Product Specialist, Team Lead

Parts Facilitator
With a natural ability to breathe life into every conversation, get ready to be captivated as Jackie dives headfirst into the mesmerizing world of fixed ops, unveiling strategies that will keep you on the edge of your seat. Beyond her dedication to education, Jackie’s wealth of diverse perspectives and extensive experience is a true game-changer.
Laura Bond
Dealer Engagement Specialist

Accounting Facilitator
Laura’s bubbly, charismatic energy brings a fresh perspective to accounting topics. She may be a familiar face from our PBS regional workshops or webinars held throughout the year. Long Beach also marks her fifth time taking the stage as an accounting presenter, where she’s excited to share the latest enhancements in v10.
Kendall Gunderson
Product Education Manager

Sales Facilitator
Kendall is a v10 Certified Professional with over 15 years of experience at PBS. From installs to customer support and now leading the Product Education team, Kendall's expertise spans a range of vital roles. This year’s Sales Presentations will feature Kendall’s captivating blend of professionalism and unwavering dedication to customer success, along with a passion for enhancing businesses through PBS software.
Sandro Ocampo
Team Lead, Dealer Training & Optimization

Parts Facilitator
Sandro has been with PBS for 8 years and is one of the team leads for DTO. Hailing from the Philippines, he often reminisces about the warm weather while navigating winters in Calgary. Known for his encyclopedic knowledge of the software, Sandro is widely recognized across the company as the go-to expert for all things parts. His expertise in parts operations has made him a trusted specialist and a familiar face to many PBS users.
Shanna Margulies
Product Manager

Accounting Facilitator
With 8 years at PBS and a background in accounting and digital media design, Shanna brings a unique blend of precision and creativity to her role. As a product manager, she helps shape the roadmap and design new features for our accounting software. She looks forward to meeting you in Long Beach!
Justin Yang
Dealer Engagement Specialist

Sales Facilitator
Justin, our newest PBS presenter, brings a fresh perspective and deep industry insights to Sales. With a progressive career in automotive, Justin has built a solid foundation in sales operations and customer experience. Now, he leverages this hands-on experience to support dealerships in optimizing their sales processes and utilizing PBS solutions more effectively.
Tyler Simonet-Yurystowski
Team Lead, Dealer Training & Optimization

Accounting Facilitator
With over 7 years at PBS and more than a decade in the automotive industry, Tyler brings a strong background in fixed operations, spanning both parts and service. He recently transitioned into an accounting-focused role, combining his hands-on dealership experience with a deep understanding of operational workflows. Tyler’s well-rounded perspective helps bridge the gap between departments and support clients with practical, effective solutions.
Ashley Miller
Product Manager

Sales Facilitator
Ashley is a Product Manager at PBS with experience in support, development, and sales-focused areas. She uses her understanding of dealership operations to identify improvement opportunities, prioritize initiatives, and work across teams to deliver practical solutions that help dealerships operate more efficiently and meet their business goals.
Brandon Li
Product Owner

Service Facilitator
Brandon’s proactive approach and strategic vision make him an invaluable team member. With nearly 7 years of experience on PBS Systems’ development team, Brandon brings a wealth of expertise in the automotive industry. Brandon’s passion is demonstrated through his ability to guide teams in streamlining processes, fostering collaboration among cross-functional teams, and staying current with industry trends.

David MacMillan
Manager, Product Marketing

Masterclass Facilitator
David has over 25 years of experience in parts and service, including 12 years at PBS. He can help customers maximize their use of v10 for fixed ops departments, and this Masterclass is an excellent chance to work with David to boost profits and enhance customer experience.
David Robert
Senior Specialist, Software Training & Transitions

Masterclass Facilitator
David is a sales strategist with a background in retail and dealership operations, combining automotive knowledge with hands-on experience in sales and training. He supports dealers by optimizing DMS processes, delivering frontline service solutions and insights, and focusing on team efficiency, engagement, and performance.
Erica Hogarth
Software Consultant

Masterclass Facilitator
Erica uses her dealership experience to offer specialized technology consulting for automotive businesses. She helps dealerships optimize CRM, streamline workflows, and enhance sales performance with digital solutions, aiming to bridge the gap between sales teams and technology.
Jay Charland
Team Lead, Service Development

Masterclass Facilitator
With over a decade of service in the heavy-duty industry, Jay has excelled as a technician, service advisor, and manager. His process-driven methods ensure operational excellence and top-notch customer service.
Vinny McAuley
Product Marketing Manager
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Masterclass Facilitator
With a strong customer focus and a passion for mentorship, Vinny brings nearly a decade of experience in the automotive industry. His long history of rugby coaching has shaped a deep belief in collaboration and teamwork. Passionate about developing people, Vinny drives performance through strategic insight and a hands-on, team-first approach.
Dealer Conference Sessions
The Conference Sessions will include software content developed and released in the 12 months prior to Dealer Conference as well as a look into the projects we are working on now, for release in late 2025 or 2026. Because of this, topics and session descriptions will be updated here regularly as we evolve v10.

The foundation of accounting remains the same, but efficiency-driven improvements are shaping the future of the department. In this year’s accounting breakout sessions, discover how small but mighty developments in v10 can help your team thrive.

Parts is about more than just ordering, receiving, and shipping – it’s about optimizing fixed ops processes to meet your dealership’s parts needs. Learn how to leverage various software features to maximize output while retaining inventory accuracy.

Sharpen your v10 tools to keep your sales professionals focused on what matters most – selling cars. By delivering a seamless experience for every customer, you’ll maintain a smooth sales cycle from one purchase to the next. Our sales breakout sessions will equip you with the best strategies to keep your dealership top of mind.

Develop process-focused strategies to drive revenue and provide a consistent customer experience. Led by presenters with over 30 years of dealership service experience, these breakout sessions will highlight industry best practices and showcase how service managers are handling market challenges with v10.
